SPEND & WIN

SPEND & WIN

SPEND & WIN

World Cup Campaign — Art Direction & AI Visuals

World Cup Campaign — Art Direction & AI Visuals

World Cup Campaign — Art Direction & AI Visuals

Year

2026

Client

VISA & ENBD

Category

Social Media
THE CHALLENGE
THE CHALLENGE

Create high-energy World Cup visuals for Visa × ENBD that feel alive, emotional, and commercially strong.

THE APPROACH
THE APPROACH

The goal was to move beyond static sports visuals and create a campaign that makes people feel part of the experience.

THE IDEA

The campaign started with a simple shift:

from watching the World Cup to actually experiencing it.

The campaign started with a simple shift:

from watching the World Cup to actually experiencing it.

YOU'RE NOT WATCHING.

YOU'RE THERE.

The first draft explored the idea through real fan moments,

combining FIFA graphics with an immersive World Cup atmosphere.

The first draft explored the idea through real fan moments, combining FIFA graphics with an immersive World Cup atmosphere.

The first draft explored the idea through real fan moments, combining FIFA graphics with an immersive World Cup atmosphere.

FINAL KV

Role
Role

Art Direction / AI Visual Development

Scope
Scope

Campaign Concept / Visual Direction / AI Art Direction / Social & Digital

KFC

Social Media

KFC

Social Media

KFC

Social Media

Perfect Restaurant

Visual Identity

Perfect Restaurant

Visual Identity

Perfect Restaurant

Visual Identity

Let'S WORK

TOGETHER

CONTACT NOW

BASED IN Cairo,

Egypt

Man

CREATIVE DESIGNER

Let'S WORK

TOGETHER

CONTACT NOW

BASED IN Cairo,

Egypt

Man

CREATIVE DESIGNER

Let'S WORK

TOGETHER

CONTACT NOW

BASED IN Cairo,

Egypt

Man

CREATIVE DESIGNER

Let'S WORK

TOGETHER

CONTACT NOW
Man