ENWWF

A visual KFC campaign that turns food-safety education into an engaging five-sense experience through bold typography, custom illustration, and playful storytelling.

Year

2024

Client

KFC

Social Media

PROJECT OVERVIEW

The Fresh Chicken Manual is an educational visual campaign created for KFC, designed to help audiences recognize the signs of fresh, properly prepared chicken.

Rather than presenting the information as a conventional food-safety guide, the campaign turns it into a simple, engaging sensory experience using five familiar senses: Look, Smell, Touch, Taste, and Hear.

The Idea

ContentHow do you know your chicken is fresh?

We turned the answer into a simple five-sense test, transforming practical food-safety information into an easy-to-follow visual manual.

Creative Approach

The visual system combines KFC’s bold red-and-black identity with custom illustrated characters, oversized typography, and expressive compositions. Each sense was given its own visual scene, making the information instantly recognizable while keeping the overall system playful, bold, and distinctly KFC.